Pureology Hydrate Shampoo

All stylists will agree that hair is one of the most important aspects of looking good. Even though we cannot ignore the other aspects of looking good, for example the skin, but when it comes to hair, it deserves a bit of extra attention. This may be attributed to the fact that hair entraps most of the dirt and pollutants as a result of external exposure. The amount of dust and dirt and other harmful elements are now present in larger amounts now owing to increase in pollution over the last decades. Other than this fact, hair also faces damage from other effects of external exposure like exposure to the sun. All these factors lead to extensive hair damage and might result in common ordeals which one faces with hair like hair fall, dandruff, roughness, etc. Therefore, it is necessary for taking proper hair care so that it may retain its health and shine. For this purpose, there are a variety of hair care products available in the market. Over the years new products have come into the hair care product markets which cater to the different and more specific needs of the hair.

One of the persistent problems that are faced with hair is maintaining its colour. Jim Markham is a salon industry pioneer who felt the need for products which will help the hair to retain its colour for a longer period of time. He created Pureology in Irvine, California in 2001. He changed the concepts of colour care and launched a series of shampoos which were made with 100% vegan formulas and ZeroSulfate® shampoos for colour-treated hair. Pureology is now considered to be amongst the top colour care brand in American and their products have created new industry standards. Of the various shampoos for colour care launched by Pureology, the Pureology Hydrate Shampoo is one of them. It is also a ZeroSulfate® shampoo, and is made with the AntiFadeComplex® and the Advanced Hydrating Micro-Emulsion Technology. It also contains a variety of protein compounds which help in nourishing the hair and also has a Signature Aromatherapy Blend. This shampoo is specifically made for nourishing and moisturizing the hair.

Even though this shampoo is expensive, yet customers find it to be worth the money since it leaves the hair silky and shiny. For a shampoo with no sulphate, it lathers quite well and only a small amount is required. It is a shampoo which helps in protecting hair colour alongwith nourishing and protecting the hair.